Blurred Lines – Embracing Both Creativity and Technology to be More Effective

With Jodie Azhar

Game developers often need to be specialists, especially when working in large teams. With technology constantly advancing, having a technical understanding of your craft gives you a big advantage.

However creating games that people empathise with, and stand out from the crowd, can requires an understanding of aesthetics and imagination by even those most devoted to technical areas.

This talk explores how every developer can utilise their less dominant skills to become more effective.

About Jodie

Jodie is the CEO of Teazelcat Games, a studio creating inclusive story-driven games, and is currently directing their unannounced debut title.

Prior to founding Teazelcat in 2018 she spent a decade working as a technical artist at various games studios, most recently as the Technical Art Director for the Total War franchise at Creative Assembly.

She is an award winning developer and in 2016 was one of BAFTA’s Breakthrough Brits.

She is also an advocate for diversity and inclusion within games, as well as working as a STEM Ambassador to inspire future generations of potential game creators.